Leeds United Announces Three-Year Community Partnership with Flux Fire Protection

Leeds United Unveils Exciting Community Partnership with Flux Fire Protection

In a groundbreaking move, Leeds United has announced a three-year community partnership deal with Flux Fire Protection, a Cleckheaton-based firm. This collaboration is poised to foster community engagement and enhance the visibility of both entities. The deal marks an important milestone for Flux Fire Protection, whose founders, Danny Bell and Lee Andrews, have long been ardent supporters of Leeds United.

Established in 2021, during the tumultuous times of the Covid-19 pandemic, Flux Fire Protection has experienced rapid growth and success. This partnership with Leeds United is set to propel the company into an even brighter spotlight. Both Bell and Andrews are enthusiastic about the deal, considering it a 'pinch yourself moment' that underscores their business's significant achievements.

The partnership encompasses various facets of community engagement. Flux Fire Protection will participate in multiple community events and activities, extending their reach into local schools and junior football teams. This initiative aims to foster a sense of community and support among the youth, promoting safety and teamwork through engaging activities.

Branding plays a crucial role in this partnership. Flux Fire Protection's branding will be prominently displayed around Elland Road, the iconic home ground of Leeds United. This encompasses live televised games, reaching a potentially vast audience, especially during key matches. Additionally, the company's branding will feature on the club's website, further amplifying its visibility.

The Anticipated Premier League Promotion

The timing of this partnership is particularly significant given Leeds United's ambitions in the Championship play-offs. Success in these play-offs could see the club ascend to the Premier League, one of the most-watched football leagues in the world. Such a promotion would not only elevate the stature of Leeds United but would also immensely benefit Flux Fire Protection by showcasing their brand to a global audience.

Bell and Andrews have expressed their excitement and optimism about the future. The prospect of their business being associated with a Premier League team offers substantial commercial advantages. They believe that this partnership will bring their brand to the forefront, garnering attention from across the football community and beyond.

Community Impact and Future Prospects

Leeds United has a storied history and a deep-rooted connection with its community. This partnership aligns with the club’s longstanding commitment to community involvement, adding another layer to their community-centric initiatives. By including a local business like Flux Fire Protection in their endeavors, Leeds United emphasizes the importance of local partnerships in nurturing community spirit.

In the broader context, this collaboration may serve as a blueprint for how local businesses and football clubs can work together to achieve mutual growth and community development. It reflects a growing trend where sports organizations increasingly focus on the community, not just within their immediate vicinity but also in wider social contexts.

The success of Flux Fire Protection since its inception is remarkable. Founded in response to the pandemic, the company's journey is inspiring. The partnership with Leeds United is a testament to their perseverance and the quality of their services. As they continue to grow, their community involvement is likely to strengthen, creating a positive feedback loop that benefits both the business and the community.

The Strategic Importance of Branding

The strategic positioning of Flux Fire Protection’s branding is not just about visibility; it’s about creating a lasting impression. Through this partnership, the firm can leverage the widespread audience that football, particularly the Premier League, attracts. This kind of exposure is invaluable for any business, let alone one that started less than two years ago.

Branding during live games and on official platforms like the Leeds United website assures a consistent presence. In an age where digital presence is crucial, being featured on such high-traffic platforms lends credibility and recognition to Flux Fire Protection. Coupled with their involvement in community events, this ensures that their brand message reaches both local and international audiences effectively.


This partnership between Leeds United and Flux Fire Protection exemplifies how local businesses can grow through strategic sports partnerships. It’s a win-win for both parties and the community that supports them. As Leeds United pushes for Premier League promotion, the excitement and anticipation only add to the potential benefits for all involved. Bell and Andrews’ journey from starting a business during a global crisis to partnering with a prestigious football club is nothing short of inspirational. It’s a vivid reminder that with determination and strategic partnerships, incredible growth and success are possible.